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Portrait of the client in black and white


The proprietor

Charlie’s wonderment for women is captivating. She roots for everyone and it’s the most incredible energy to be around. The thing I love about Charlie’s business is that it’s so intertwined with her, her adoration for nature, her fresh outlook on life and her cool aura all seep into the way she conducts her business – it feels effortlessly authentic.

Close-up shot of the client's desk set-up

The project

Charlie wanted to reinvigorate her email list so we worked on creating a welcome sequence to introduce the brand and the services that she offers. Being a creative marketer herself, Charlie is familiar with copywriting and we worked collaboratively on crafting a Tone of Voice Brand Guide that spiced her brand's messaging up.

Pinboard filled with notes and photos including retro film.

The proof

“Kate is so extremely talented and just a breeze to work with! She is the first copywriter I have worked with for my own business instead of for my clients and I'm so happy with what she has produced! Kate listens carefully to your tone of voice to capture it perfectly and really goes above and beyond with her ideas. I really can't recommend her enough and feel lucky not only to work with Kate but to now call her a friend. If you're on the fence, hope on a call with her, you and your business won't regret it!”

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